Privacy policy

Depending on how you interact with Primero Melbourne, we may collect:

• Your name, email address and phone number
• Billing and delivery addresses
• Order, purchase, payment and transaction information
• Account details, where applicable
• Communications with us and your marketing preferences
• Information submitted through promotions, competitions or community activities
• Website usage data, including your IP address, browser, device and pages visited
• Cookies and similar technologies

We do not generally store full payment card details. Payments are securely processed by third-party payment providers.

We may use your personal information to:

• Process, fulfil and deliver orders
• Process payments, refunds and approved remedies
• Respond to enquiries and provide customer support
• Manage your account, where applicable
• Send order confirmations, tracking and service communications
• Send marketing where you have consented or where permitted by law
• Improve our website, products and customer experience
• Understand website use and customer preferences
• Prevent fraud, misuse and unauthorised activity
• Meet legal and regulatory obligations

If you subscribe, you may receive information about new releases, collections, promotions, events and brand updates.

You can unsubscribe at any time using the link in our emails or by contacting us. This will not affect essential order or purchase communications.

Our website may use cookies and similar technologies to remember preferences, understand traffic, improve functionality and provide relevant marketing.

You can manage or disable cookies through your browser. Some website features may not function correctly when certain cookies are disabled.

We may share personal information with trusted service providers where reasonably necessary to operate our business, including:

• Payment processors
• Production, fulfilment, delivery and courier providers
• Website and ecommerce providers
• Email, marketing, IT, analytics and security providers
• Professional advisers, government authorities or other parties where required by law

We do not sell your personal information. We take reasonable steps to ensure third-party providers handle your information appropriately.

Some providers, including our production and fulfilment partner, may store or process information outside your country, including in Australia and the United States. We take reasonable steps to ensure your information is handled in accordance with applicable privacy requirements, wherever you are located.

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. No online transmission or electronic storage system can be guaranteed to be completely secure.

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date. We may need to verify your identity before processing a request.

If you believe we have not handled your personal information appropriately, contact us so we can investigate and respond.

If you are not satisfied with our response, you may have the right to contact the Office of the Australian Information Commissioner or the data protection authority in your country.

If you are located in the United Kingdom or the European Union, you may have additional rights under applicable data protection law, including the right to access, correct, delete or restrict the use of your personal information, the right to object to certain processing, and the right to receive a copy of your information in a portable format.

Where we rely on your consent — for example, for optional cookies or marketing emails — you may withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, contact us through our contact page. We may need to verify your identity before processing a request.

For privacy questions, requests or complaints, contact Primero Melbourne through our contact page.

We may update this policy from time to time. The latest version and revision date will always be published here.