Legal
Terms of service
Last updated: 2 October 2026
Welcome to Primero Melbourne.
These Terms of Service apply to your use of our website and your purchase of products from us. By using our website or placing an order, you agree to these terms.
1. About Primero Melbourne
Primero Melbourne is an Australian elevated streetwear brand and community offering clothing and related products through our online store.
We aim to provide quality products, accurate information and a positive experience for our customers and community.
2. Using our website
You agree to use our website lawfully and responsibly. You must not:
- Use the website for unlawful or fraudulent purposes
- Interfere with the operation or security of the website
- Copy or misuse our branding, photography, designs or content without permission
- Attempt to gain unauthorised access to accounts, systems or information
- Upload or transmit harmful material
- Use the website in a way that could negatively affect customers or the Primero community
3. Products and product information
We make reasonable efforts to ensure product descriptions, images, colours, sizing and other information are accurate. Colours may appear differently depending on your device or screen.
Product availability may change without notice. We may correct errors, update product information and withdraw products where necessary.
4. Pricing
Prices on the website are displayed in Australian dollars. At checkout you can pay in your local currency; the final amount is shown before you complete your purchase. Prices may change from time to time. The price applicable to your order is generally the price displayed when you complete your purchase.
Applicable delivery charges are displayed during checkout.
5. Orders
When you place an order, you are making an offer to purchase the selected products. An order confirmation does not necessarily mean that Primero Melbourne has accepted the order.
We may cancel or decline an order where:
- A product is unavailable
- There is an obvious pricing or product description error
- We suspect fraudulent or unauthorised activity
- We are unable to fulfil the order
If we cancel an order after payment, we will refund the amount paid for that order.
6. Payment
Payment must be received before an order is produced or dispatched. Third-party payment providers securely process transactions, and their own terms may also apply.
7. Shipping
Orders are processed and dispatched using the options available at checkout. Delivery estimates may be affected by processing time, carrier delays, public holidays, weather, customs and other circumstances outside our control.
See our Shipping Policy for full details.
8. Returns, refunds and consumer guarantees
Our Returns & Refunds Policy explains our return and issue-reporting process.
Nothing in these terms excludes, restricts or modifies rights under the Australian Consumer Law. Where a product has a fault or does not meet a consumer guarantee, you may be entitled to a remedy under Australian law.
9. Intellectual property
Primero Melbourne owns or has permission to use the branding, logos, designs, photography, graphics, written content and other materials displayed on this website unless stated otherwise.
You may not reproduce, distribute, modify or commercially exploit our intellectual property without written permission.
10. User content and community
If you submit photographs, reviews, comments, social media content or other material, you remain responsible for that content and must have the necessary rights and permissions to provide it.
By submitting content for publication or promotional use, you grant Primero Melbourne permission to use, reproduce and display it for legitimate brand, marketing and community purposes, subject to applicable law.
We may remove content that is unlawful, offensive, misleading, abusive or otherwise inappropriate for the Primero Melbourne community.
11. Website availability
We aim to keep our website available and functioning properly, but do not guarantee uninterrupted or error-free access. We may suspend or modify the website for maintenance, updates or operational reasons.
12. Limitation of liability
To the extent permitted by law, Primero Melbourne is not responsible for losses arising from circumstances outside our reasonable control.
Nothing in these terms excludes or limits rights or remedies that cannot legally be excluded under Australian law.
13. Changes to these terms
We may update these terms from time to time. The latest version and revision date will always be published here.
14. Governing law
These terms are governed by the laws applicable in Victoria, Australia.
15. Contact
For questions about these terms, contact Primero Melbourne through our contact page.